“Slaka á“. That’s Icelandic for ‘unwind’, ‘relax. And that’s going to be the sole purpose our unique landscape hotel on beautiful Iceland. A chance to reload your battery, experience nature at its best. The luxury we offer is not just in comfortabel facilities and a wonderful staff but in the well-being afforded by the interaction with the natural environment that surrounds us.
But by staying at Slaka á you support a higher purpose as well.
The problem
Across the globe, nature is declining at rates faster than ever before in history. The twin crises of climate change and biodiversity loss threaten all life on earth, exacerbating the challenges humanity faces in caring for our natural world. As development damages critical habitat and species continue to disappear, we have to take action to make a true difference for nature. As threats to nature continue to mount, On-the-ground work protecting vital lands and waters is even more critical.
Our solution
A B-corp business model that does the right things right and generates income to invest in preservation and conservation of endangered or degraded ecosystem to restore its biodiversity.
Because our concern is that if the solution depends purely on the commitment of concerned citizens that give donations to say the WWF or politicians to take action, it may take just too long. We believe nature conservation and preservation can be achieved in a way that serves both the planet and people looking for a fair return in an ecologically sound investment: in other words: we want to create a balance between a prosperous business and sustainable conservation, social entrepreneurship, and community development.
Slaka á
Will become our first business to start realizing this mission and show the path to economically sustainable conservation . It is going to serve as an anchor in an exemplary eco-development on Iceland. This upscale nature retreat will show that doing good things the right way and lead to doing more good things for our planet.
A smart and long-term approach to saving land from deforestation and maintain our planet’s biodiversity.
Supporting nature and people to continue to thrive together is at the core of what we do. As such, Slaka á is actively involved in afforestation projects on Iceland to help the restauration of biodiversity and avoid soil erosion. When you stay at Slaka á, you support this mission.